WORK

Adventure Buddies

As a project for my examination, I decided to design an app that easily gives information on where you can bring your dogs, to which hotels, restaurants, bars, and even activities that you can do together. I did the full project, from research, graphic profile, logotype, app prototype, illustrations, web prototype, and social media campaign.

I started work after my preliminary study with the project description and creative brief and then identified my target audience, their needs and my competitors. I quickly found my niche in the market - a well-functioning app that can be used in both Europe and the US, that helps you find regulations easily, show you places where you can bring your dog and how to behave in the particular country you are going to. I analysed the target audience and their needs using a survey that I shared with all the dog owners I know, as well as on Facebook to get even more responses and feedback. I received responses from 3 different countries. From that information, I was able to create two different personas that reflect my target audience and their needs. I continued the work with a competitor analysis and positioning.
To start the practical part of the work, I created a graphic profile. I started with the colours, imagery and fonts and then designed a logo, name and claim.
I started the app with a User-flow that would show me all the pages and features I would need in the app and how the navigation would work. Then I created wireframes for both the mobile app and the website. Based on these, I created Low Fidelity prototypes (Lo-Fi prototypes) that would show how I envisioned the design and layout of the app and website.
I then went on to draw various illustrations that would be used in the app and also created a small animation that would be the loading symbol of the app. Based on all the content I had created, I developed the Lo-Fi prototypes into High Fidelity prototypes (Hi-Fi prototypes) and made those clickable.
With the app and website now complete, I started putting together a social media campaign plan to show how I intended to promote the app. I focused on one channel that my target audience would be on which was Instagram to begin with. I created three different posts that would be promoted on the platform. As well as a proposed Instagram Story, which would create interest for potential users. Finally, I created mockups to show what the finished product would look like.

Pocketbox

As a group of three we got a brief asking us to design and create the concept for a new podcast app. The app was called Pocketbox. After some research of our target group we decided on a young and colorful design. We were even asked to have the app be more interactive than other competitors. We decided on different features that would allow you to listen together with friends, chat, and highlight parts of the podcast.

As a group of four we got the brief to create a gift app , we decided on gift boxes that could help you spend more quality time with your loved ones. There was even a calendar function that helped you remember your loved ones birthdays or important dates and give you enough time to even find the perfect present in time

Wrap it

Logotype for Malmö Kvinnojour

During my first Internship at Southfork Agency, I was part of a team creating the new logotype for Malmö Kvinnojour. Malmö kvinnojour have been working with domestic violence against women and children for 40 years. Their important work in Malmö and Sweden have set the bar for security and quality in their area of expertise. A project, that I am very proud of.

Cold Brew & Body Scrub

Siréne Parfume

Our assignment was to create a collaboration between two companies, in our case Tarte Cosmetics and ASOS. We decides on a parfume and created a campaign for the product. Our campaign included Billboards, Product design and Video-Ads. Which we created as a team of two.

Here is a Coffee pouch even this one inspired by Tarte Cosmetics.

My challenge here was to combine Tarte Cosmetics and Coffee, why would a Beauty brand all of the sudden create coffee? So I decided to make it a two-use product: A cold brew coffee – but even a body scrub! Something that I believe Tarte would definitely sell. You can even see, that I re-used the flower print that I designed here on the previous shown Poster in the woman’s face mask.